
### Enhanced Viewing Experience With AI-Powered Features and Expanded Platform Capabilities

<img src='https://res.cloudinary.com/dcsdn4mzr/image/upload/c_scale,w_1050/v1750038272/webOS-TV/images/News/webOS-Hub-3.0_image-2_prswzh.webp' 
alt='Screen of webOS Hub' className='mx-auto' />

SEOUL, June 13, 2025 — LG Electronics (LG) today announced the launch of webOS Hub 3.0, the latest version of its acclaimed TV platform 
for third-party brands. The new release incorporates cutting-edge AI technologies and innovative features, setting a new standard in the 
TV platform market. Initially available for UHD TVs with 60Hz displays, webOS Hub 3.0 will extend support to 120Hz UHD TVs with mini-LED 
technology starting in July – broadening its appeal to an even wider consumer base.


Celebrated for its intuitive interface and reliability, webOS Hub has earned strong global recognition, with over 600 brands joining 
the ecosystem over the past five years. With the introduction of webOS Hub 3.0, LG is further enhancing its B2B portfolio, offering an even 
more appealing value proposition for global partners and reinforcing its momentum in the platform business.


Key AI-powered upgrades in webOS Hub 3.0 include Voice Recommendation powered by ThinQ AI, AI Picture with Neural Network Super Resolution 
and AI Sound that reduces noise while enhancing voice clarity. These intelligent features work together to elevate the overall viewing experience.


The latest version also supports advanced System-on-Chip (SoC) technology, delivering noticeable performance improvements over webOS Hub 2.0. 
Additional enhancements include AI-powered picture quality, mini-LED local dimming support (for 120Hz models), Multiview functionality 
(including Side-by-Side and Picture-in-Picture modes), Always On Display, and support for Wi-Fi 6 and AuracastTM Bluetooth audio.

On the content side, webOS Hub 3.0 provides access to a rich array of OTT services and LG Channels, LG’s free ad-supported streaming TV (FAST) 
service. LG Channels now offers 4,000 channels across 33 markets globally, delivering cost-free, ad-supported content to an increasingly international 
audience.


Gamers will also benefit from an optimized experience through features like Game Dashboard, Game Optimizer and the newly launched Gaming Portal. 
Gaming Portal’s simple interface provides an intuitive way to browse and enjoy games without the need for external consoles or devices. 
Users can navigate a curated app list that includes cloud gaming apps, webOS app games playable with the remote control, recently played titles, 
the top 10 trending games, editor’s picks and other personalized user-friendly gaming options. The platform also includes the Home Hub IoT solution, 
which plays a significant role in creating personalized user environments.


“The launch of webOS Hub 3.0 marks a significant milestone in four key areas: market expansion, technological advancement, enhanced B2B partnerships 
and future growth,” said Chris Jo, head of webOS Platform Business Center at the LG Media Entertainment Solution Company. “By providing differentiated value, 
LG is positioning webOS as the platform of choice for global B2B partners.”


LG remains committed to expanding its partner ecosystem and driving continuous innovation to enhance global reach and customer value.

LG Launches Upgraded webOS Hub With Advanced AI Solutions for Third-Party Brands


Update for webOS TV 25 has been made. It is available now on this website!

In this update,

- [Platform Specifications](/develop/specifications) are updated for webOS TV 25.
- [Home Screen](/develop/guides/home-screen) is updated for webOS TV 25.







Update for webOS TV 25 is now available!


webOS Studio v2.1.0 and webOS CLI v3.1.1 have been released. 
Check out the details at <a href='https://marketplace.visualstudio.com/items/webOSSDK.webosstudio/changelog' target='_blank'>webOS Studio > Change Log</a> and [webOS CLI v3.1.1](/develop/tools/cli-release-notes#webos-cli-v3-1-1).

webOS Studio v2.1.0 and webOS CLI v3.1.1 Released


At LG, we've always pushed ourselves to offer the industry's highest quality products, from TV panel quality to overall durability, 
all the way down to the software and user experience of interacting with an LG TV. To continue delivering the highest quality products, 
we began revisiting our on-device software back in 2021 with an aim toward improving app start-up and runtime performance.


LG TVs run on webOS, which, as the name implies, means apps are written in JavaScript. Most of our apps use React. 
When we first adopted React, we were pleased with the development productivity it provided, but sadly its initial performance was subpar 
in terms of start-up time, memory consumption, and responsiveness. After significant and complicated optimizations 
we reached performance benchmarks that were good enough, and yet we desired a new technology that was both fast and simple.


For our new experiment, one engineer proposed rewriting our Japanese Electronic Program Guide (EPG) in Flutter. 
This was an appropriate candidate for exploration, because a unique layout had already forced our Japanese EPG 
to be a completely isolated app with a distinct codebase. Of course, this nicely limited the scope of the experiment.

<img src='https://res.cloudinary.com/dcsdn4mzr/image/upload/c_scale,w_1050/v1720588069/webOS-TV/images/News/webos_flutter_logo_rolm6j.webp' 
alt='LG weBOS - Flutter' className='mx-auto'/>

To our delight, our very first prototype with Flutter easily exceeded our target benchmarks! 
Without any optimization whatsoever, our Flutter rewrite launched twice as fast as our original app, 
consumed less runtime memory, and felt more responsive and playful to use. 
This Flutter app is currently included in 2024 webOS TVs sold in Japan.


With our Japanese EPG rewrite a success, we have decided to rewrite more apps using Flutter, 
including the primary software that users interact with while using an LG TV. 
Nothing could be more critical than nailing this rewrite, and to our delight again, 
our first prototype with Flutter delivered the best benchmarks that app had ever seen. 
Flutter gave us increased developer productivity, better runtime app performance, 
and as we've gone on to discover, a smoother experience finding and hiring talented developers.


We will include Flutter version of the apps in our 2025 televisions globally, and even more Flutter apps in 2026. 
The Flutter-powered webOS versions will also run on previous models via webOS Re:New program. 
In total, that will place Flutter in tens of millions of LG televisions already in consumer homes around the world.


Looking forward, we aim to support a broad range of Flutter apps on LG TVs through webOS. 
We are planning to work with multiple parties on a closed beta to develop custom apps with Flutter. 
Currently, we can recompile most Flutter apps' source code to run successfully on webOS. 
In time, we hope to release tooling to help all Flutter developers target LG televisions. 
Specifically, we are excited about Flutter's potential to bring performant casual gaming directly to LG TVs.


At LG, we're excited to both contribute to and benefit from Flutter and its ecosystem, 
and we are excited about how it will ultimately improve our products. 


New and Successful Experiment of webOS with Flutter for Better Performance and Playful Experience


### Finalists to Engage With LG Team to Develop and Launch AI Based Services on LG Smart TVs

<a href='https://weboshackathon.lge.com/' target='_blank'> <img src='https://res.cloudinary.com/dcsdn4mzr/image/upload/c_scale,w_950/v1720072969/webOS-TV/images/News/webOS_Hackathon_banner_240701_fix_No_BTN_s8el4c.webp' 
alt='LG weBOS - Flutter Hackathon 2024' className='mx-auto'/> </a>

SEOUL, July 4, 2024 - LG Electronics announced a call for participants for the first global hackathon aiming to build opportunities for creators of AI based solutions 
and gaming services. Developers in global markets are invited to apply for a spot to present their ideas to LG Electronics executives on a stage at the event, taking place on September 27th in Seoul, Korea.



webOS platform has powered LG TVs for over a decade and has been acclaimed as a friendly user interface, allowing for easy navigation and customization and 
being set to drive the next generation of LG AI TV innovation. webOS is a web-centric platform, enabling developers to create third-party services and apps 
thanks to the easy-to-use webOS TV software development kit available and deploy the service to millions of home world-wide, allowing for an always growing ecosystem of global partners. 


Committed to offering a diverse range of gaming services through its expanding webOS ecosystem, the company has been partnering with gaming industry leaders 
to bring its customers a broad selection of options for different preferences and interests, while advancing the gaming capabilities of its outstanding OLED TVs. 
A growing offer of cloud gaming services and family games are available in global markets.


Applications to participate in the hackathon are now open and will close on July 26th. 
Selected participants will be notified by mid-September. 


For more information about the Hackathon, including detailed event schedules with Rules & Conditions, please visit <a href='https://weboshackathon.lge.com/' target='_blank'>LG webOS Hackathon 2024</a>.

“webOS has powered LG TVs worldwide for over a decade, reaching millions of households” said Chris Jo, senior vice-president of platform business at LG Home Entertainment Company. 
“With webOS Hackathon 2024 we are reaching out to creators and developers in global markets who are building AI-powered solutions to partner with us and engage with audiences 
such as gaming community at a global scale, using LG’s developer platform.”

#### Event 
- Virtual Pre-Hackathon Webinar : Early July 
- Theme: 1) Game or 2) Lifestyle Service App using either the Web or Flutter framework, earning additional merit points utilizing Artificial Intelligence 
- Submission: App, Scenario and Demo Video by August 26th 
- Presentation: Selected winning participants will be invited to present their innovative ideas to LG Electronics top executives at the event in Seoul, South Korea on September 27th.


#### Prizes
- First Place: $100,000 cash prize
- Second Place: $80,000 cash prize
- Third Place: $50,000 cash prize
- The winners must launch their apps in LG Content Store by the end of June 2025.

#### Mentorship and Support
Throughout the event, participants will receive technical support until the launch of the app and on-device promotion opportunities after the launch.


LG Electronics Announces Call for Participants for the LG webOS Hackathon 2024


Update for webOS TV 24 has been made. It is available now on this website!

In this update,

- [Platform Specifications](/develop/specifications) are updated for webOS TV 24.
- [Home Screen](/develop/guides/home-screen) is updated for webOS TV 24.
- [webOS TV 24 Simulator (v1.4.0)](/develop/tools/simulator-release-notes) is released.
- [Motion Sensor API](/develop/references/magic-remote) is added.<br/>
The Motion Sensor API provides cursor outputs and different types of motion data useful for various games and apps. 
For more details, see [Motion Sensor Guide](/develop/guides/motion-sensor-overview).
- [BLE GATT API](/develop/references/ble-gatt) is added. <br/>
BLE GATT API allows use of webOS TV's BLE GATT client functions. 
For more details, see [BLE GATT Guide](/develop/guides/ble-gatt).






Update for webOS TV 24 is now available!


### From Education to Casual Games, Art and Wellness, LG Smart TVs Are Delivering Experiences Filled With Enjoyment, Personal Growth and Excitement for All

<img src='https://res.cloudinary.com/dcsdn4mzr/image/upload/c_scale,w_750/v1703225445/webOS-TV/images/News/LG_Smart_TVs_unlock_limitless_entertainment_eqr8os.webp' alt='A child and a dog watching a game on a TV' className='mx-auto' />

SEOUL, Dec. 21 2023 —. LG Electronics (LG) presents an array of new apps available on the company’s smart TVs to meet users’ individual preferences and interests.
The extensive selection of services is convenient and easily accessible on the big screen at home, enhancing various lifestyles with fun and enjoyment.

Supporting individuals of all ages on a lifelong journey of learning, the new LG Smart TV services recognize unique learning needs and the desire for knowledge 
and personal growth. A notable addition to the services is Udemy, a leading online skill development marketplace and learning platform. Marking its first TV 
product appearance with its debut on LG TVs, Udemy empowers individuals and organizations with flexibility and effective skill development by offering access 
to over 200 thousand courses across more than 3,000 subjects in over 75 languages. With a track record of benefiting 67 million learners, Udemy allows users 
to validate their achievements and celebrate their success with the knowledge they have gained. The platform consistently achieves high user satisfaction scores, 
providing a wide range of courses created by more than 70,000 global instructors tailored to users’ personal growth and professional development, 
from programming and data science to leadership and team building. The lecture recommendations are personalized to each individual, using the power of AI systems 
that analyze and match learners’ unique interests and goals.

LG Smart TVs also provide engaging learning platforms for children. ABCmouse is a comprehensive, research-validated digital learning solution for children ages 2 
to 8, offering thousands of individual learning activities for young learners. Designed by leading education experts, children can explore a curriculum that 
encompasses all key academic subjects, including reading and language arts, math, science, health, social studies, art, and music on an LG Smart TV, diving 
into a dynamic world of engaging learning experiences. Young learners can also delight in interactive learning with digital educational content from The Pinkfong 
Company, which presents engaging songs and stories featuring the globally-beloved characters Pinkfong and Baby Shark. What’s more, the upcoming Baby Shark World 
for Kids app on LG’s webOS platform promises diverse experiences, including English learning, cultivating healthy habits, singing and dancing to the rhythm, and 
enjoying cinema versions of movies – all within an interface optimized for TV.

LG Smart TVs further elevate the entertainment experience with the ability to delight in a variety of casual games. Volley, a leading creator of voice AI games 
like Song Quiz, The Prize is Right and Jeopardy!, brings its top properties directly to the big screens of LG Smart TVs. Anipang Match, a web3 casual puzzle game 
developed by Wemade Play, integrates a play-to-earn model within the WEMIX PLAY blockchain game platform, delighting users with its cute characters and offering 
valuable coin rewards. Making its TV product debut, the larger screen will create a more immersive gaming experience, with intuitive play via the LG Magic Remote.

The most recent services and features available on LG Smart TVs cater to various lifestyles and individual preferences. Users can prioritize their health and 
wellness with Alo Moves, the award-winning holistic wellness platform by popular athleisure brand Alo Yoga that provides expert-led yoga, fitness, mindfulness, 
self-care, and nutrition programs for all levels. The platform is hyper-personalized and provides class recommendations based on users’ goals and interests. 
With Saatchi Art and Daily Art Story, a home will effortlessly transform into a captivating art gallery with professionally curated collections. What’s more, 
thanks to technologies developed by leading digital art platform company DASVERSE, LG Smart TVs deliver visually stunning quality that brings artwork to life.

LG’s latest innovations and achievements in creating a smarter, better life will be on show at CES 2024 from January 9-12 in the company’s booth 
(#16008, Las Vegas Convention Center). To keep up with every LG CES announcement, follow #LGCES2024 on social media.

LG Smart TVs Unlock Limitless Entertainment and Personal Growth With New Apps


### Company’s Transformation to Bring a Better Life to Its Customers Through Selection of Distinctive Services and Content

<img src='https://res.cloudinary.com/dcsdn4mzr/image/upload/v1695192183/webOS-TV/images/News/LG-webOS-Summit-1_pk8xsc.webp' alt='Park Hyoung-sei, president of the LG Home Entertainment Company, at webOS Partner Summit 2023' className='mx-auto' />

SEOUL, Sep. 19, 2023 — LG Electronics (LG) today shared its first step to become a media and entertainment platform company, a business transformation that will enrich customers’ lives by delivering valuable services and a unique collection of curated contents in products, including LG OLED and LG QNED TVs. LG shared its new direction and strategy at the webOS Partner Summit 2023, held at the LG Sciencepark in Seoul, South Korea, and attended by content producers, providers, developers and industry figures from over 30 countries.

The first event of its kind, webOS Partner Summit 2023 provides the perfect forum for LG to share its new vision – and the immense value of the ever-evolving and expanding webOS smart TV platform ecosystem – with its trusted global partners.

Since its launch on LG Smart TVs in 2014, webOS has been one of the most widely used smart TV platforms in the world. Powering more than 200 million LG TVs worldwide, webOS also supports several third-party TV brands in multiple markets. Moving forward, LG plans to extend webOS to more third-party TV companies and expand the platform to other product categories. Within 3 years, LG expects to have over 300 million webOS-powered devices.

To deliver the unmatched convenience and expansive ecosystem of webOS to a broader customer base, LG has already applied its platform webOS to a range of categories, including projectors, digital signage and in-vehicle infotainment systems.

Moreover, the number of third-party partner brands that have embraced webOS Hub, the webOS solution for third-party brands, has grown substantially, increasing from 20 just two years ago to over 300 today. During that time, webOS Hub has undergone meaningful upgrades with the variety of content on offer expanding to include cloud gaming and OTT services and new features arriving to enhance convenience and the overall user experience. Additionally, some of LG’s partner TV brands have now introduced their own OLED TVs powered by webOS Hub.

The webOS smart TV platform is continuously evolving, providing seamless upgrades that add support for new services and bringing constant refinement to the user interface (UI) and user experience (UX) design based on LG’s deep understanding of customers. To allow as many users as possible to enjoy the latest version of webOS on their home TVs, LG is offering seamless support for TV operating system upgrades and updates via platform upgrades even for earlier TV models.

As part of its strategy to expand the webOS platform ecosystem, LG acquired a majority stake of the U.S. advertising and content data analysis specialist, Alphonso, in 2021. Alphonso established subsidiaries in the U.K. and Greece last year, accelerating the global growth of its content service.

LG is set to make a substantial investment of KRW 1 trillion in its webOS business over the next five years in order to provide more content and services that cater to the diverse lifestyles and preferences of consumers. By boosting its competitiveness in content and services, LG believes it will further elevate the webOS user experience.

LG’s strategic investment will be focused on broadening the range of content available via the webOS platform, boosting usability by innovating the UI and UX, and strengthening partnerships with content production companies on a global scale. To date, LG has worked with its partners to bring new technologies to the platform for gamers, sports fans or Gen Z users. An example is the integration of Sye, a Prime Video proprietary, which provides a low latency technology that will benefit LG customers who are fans of live-streaming sports like Thursday Night Football. LG TVs deliver Netflix HDR streaming and have just opened the beta release for Netflix Games on TV and with the launch of the lifestyle screens for Gen Z, the company worked with YouTube to make a Native Touch UX available for the app on models such as StanbyME.

LG is also strengthening innovation in the area of AI-based search and recommendations. The company plans to incorporate a voice user interface (VUI) feature into partner companies’ apps, which will let webOS users easily control and navigate third-party content services with their voice, and enable swift and seamless content discovery.

Service usability will likewise be enhanced. LG Channels 3.0, LG’s premium, free streaming service, boasts a growing selection of TV series and has a revamped UI that allows users to view more content options, including live channels and movies, on the screen, reducing the need to scroll. And thanks to the new UI, users can now easily explore what’s on other channels without having to pause or navigate away from what they’re watching.

Available in 27 countries worldwide, LG Channels currently offers over 3,000 channels and has over 50 million subscribers as of March 2023. In 2022 alone, the number of unique devices on which LG Channels was used increased by 75 percent, while viewing time rose by 57 percent and usage frequency surged to make the service one of the top-five most-accessed apps on the webOS platform.

LG is actively investing in its smart TV platform development capabilities by partnering with academic institutions in South Korea to nurture the next generation of software talent, and by reinforcing its efforts to secure top-notch software professionals all around the globe.

LG is driving change with a genuine customer-centric approach, as represented by its TV business’s <i>Sync to You, Open to All vision</i>. The vision expresses the company’s aim to provide personalized experiences that cater to each customer’s preferences and lifestyle, and to create products that are accessible to all.

“LG is poised to transform into a media and entertainment platform company that delivers distinctive content and services that will enhance the lives of its customers,” said Park Hyoung-sei, president of the LG Home Entertainment Company, at webOS Partner Summit 2023. “This transformation would not have been possible without LG’s decade of OLED TV leadership and the technological innovation of the webOS smart TV platform.”

LG Presents Its Vision to Become Media and Entertainment Platform Company


Hello. This is the LG Developer Team.

Join our webOS TV Developer satisfaction survey and tell us about your development experience with webOS TV as well as your expectations for it. This survey is voluntary and anonymous.

<a href='https://www.surveymonkey.com/r/KJSV86H' target='_blank'>Take Survey Now!</a>

- It will take about 7 minutes to complete the questionnaire.
- Feel free to give us any comment or opinion, whether it is positive or negative. 
- Survey period: Aug 17 - Sep 17, 2023

<img src='https://res.cloudinary.com/dcsdn4mzr/image/upload/c_scale,w_750/v1667184476/webOS-TV/images/News/we_want_your_feedback_yj0luo.webp' alt='We want your feedback' className='mx-auto' />

